full transcript

From the Ted Talk by Chip Kidd: The art of first impressions -- in design and life

Unscramble the Blue Letters

"You moevd to New York with the chloets on your back, the cash in your pocket, and your eyes on the prize. You're on Coke." (Laughter) "You moved to New York with an MBA, one clean suit, and an extremely firm handshake. You're on Coke." (Laughter) These are real! (Laughter) Not even the sppourt beams were spared, except they switched into Yoda mode. (Laughter) "Coke you're on." (lguthear) ["Excuse me, I'm on WHAT??"] This caigpamn was a huge misstep. It was pulled almost itslannty due to consumer backlash and all sorts of unflattering parodies on the web — (Laughter) — and also that dot next to "You're on," that's not a period, that's a trademark. So thanks a lot.

Open Cloze

"You _____ to New York with the _______ on your back, the cash in your pocket, and your eyes on the prize. You're on Coke." (Laughter) "You moved to New York with an MBA, one clean suit, and an extremely firm handshake. You're on Coke." (Laughter) These are real! (Laughter) Not even the _______ beams were spared, except they switched into Yoda mode. (Laughter) "Coke you're on." (________) ["Excuse me, I'm on WHAT??"] This ________ was a huge misstep. It was pulled almost _________ due to consumer backlash and all sorts of unflattering parodies on the web — (Laughter) — and also that dot next to "You're on," that's not a period, that's a trademark. So thanks a lot.

Solution

  1. instantly
  2. support
  3. campaign
  4. laughter
  5. clothes
  6. moved

Original Text

"You moved to New York with the clothes on your back, the cash in your pocket, and your eyes on the prize. You're on Coke." (Laughter) "You moved to New York with an MBA, one clean suit, and an extremely firm handshake. You're on Coke." (Laughter) These are real! (Laughter) Not even the support beams were spared, except they switched into Yoda mode. (Laughter) "Coke you're on." (Laughter) ["Excuse me, I'm on WHAT??"] This campaign was a huge misstep. It was pulled almost instantly due to consumer backlash and all sorts of unflattering parodies on the web — (Laughter) — and also that dot next to "You're on," that's not a period, that's a trademark. So thanks a lot.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
digestive system 4
visual vernacular 3
los angeles 3
pearl harbor 3
human digestive 3
deft strokes 2
diet coke 2
blih blah 2

ngrams of length 3

collocation frequency
human digestive system 3

Important Words

  1. backlash
  2. beams
  3. campaign
  4. cash
  5. clean
  6. clothes
  7. coke
  8. consumer
  9. dot
  10. due
  11. extremely
  12. eyes
  13. firm
  14. handshake
  15. huge
  16. instantly
  17. laughter
  18. lot
  19. mba
  20. misstep
  21. mode
  22. moved
  23. parodies
  24. period
  25. pocket
  26. prize
  27. pulled
  28. sorts
  29. spared
  30. suit
  31. support
  32. switched
  33. trademark
  34. unflattering
  35. web
  36. yoda
  37. york